13160_13329_joseph_schlitz4
1970s
Color
Commercial for Schlitz beer; begins with a couple relaxing in a hammock and having Schlitz; male voiceover: “something about a lazy afternoon can make you lose all your ambition. But you never lose taste for quality! That’s why we brew Schlitz the way we do! Why not swing a little yourself this summer? Look for the big Schlitz hammock display wherever you buy your beer!” end song with shot of the beer and hammock display: “There’s just one word for beer!”