Commercial for Pabst Extra Light beer; man in busy bar passes by folks who are happy to have switched to Pabst Extra Light; he moves up to the counter and and talks about Pabst Extra Light beer: “Light beer drinkers can’t ignore the facts! Fact: Pabst Extra Light is the first naturally brewed light beer with half the calories of our regular beer (banner on scene of PEL being poured into glass for effect), and that’s far less filling! Fact: natural brewing with no artificial ingredients makes it pure beer drinking pleasure! Pabst Extra Light: half the calories, all the taste, naturally! (camera is focused on man’s face at this point, who raises his glass of PEL) Can you ignore the facts of light?”